Top broadcasters, media buyers and advertisers ET spoke with, feel that if the situation doesn’t improve by end of April, the TV industry will end up with a 30-40% drop in ad revenues in April and May. Experts say that while March is usually a slower month for advertising, many top spending categories spend heavily during these two moths on IPL and the summer season.
TikTok said that as a responsible organisation, committed to the safety and security of citizens in India, it is open to extending further support by way of additional donations in the coming time.
“Different scenarios are being worked upon, but there is nothing to talk as of now. We are in a wait and catch mode,” said a BCCI official on condition of anonymity. The board is hopeful of a window later this year. Calls to BCCI president Sourav Ganguly did not elicit any response till press time.
As part of the deal, SPN will have the rights to air RAW, SmackDown, NXT, as well as WWE pay-per-view specials, live on its sports and digital platforms. The partnership will also provide SPN the rights to WWE Network, which hosts thousands of hours of content to be made available to audiences in India exclusively through SonyLIV, SPN’s video streaming service.
Hotstar paid subscribers will get access to Disney+ content - new VIP subscription at Rs 399 and Premium at Rs 1,499.
Sources across cinema chains have confirmed to ET that they had individually written to the landlords and mall owners seeking waiver of rent under the ‘force majeure’ clause of their contracts. The clause excuses companies from meeting some obligations in case of certain unusual circumstances.
As the Covid-19 outbreak hits companies hard, CFOs like Vaish are bracing for what many are referring to as the toughest phase in their careers.
While the daily total time spent per viewer also jumped from 3 hour 46 minutes in January to 3 hours 51 minutes each in week under consideration. The increase in TV viewership was driven by kids (20%) after schools were shut down and kids could even venture out due to restrictions in place.
As per data from TV viewership monitoring agency BARC India, the PM’s address was viewed live by 197 million people, across 201 TV channels. The 8 pm speech was views for a record 3.891 billion minutes. In comparison, the last IPL final was viewed by 133 million viewers.
Advertising growth was muted due to overall economic slowdown in the second half of calendar 2019 which also impacted festive ad spending and that resulted in a polarisation of spends towards high-impact properties including the Indian Premier League (IPL), ICC World Cup and the general elections.
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