Gaurav Laghate

  • India under lockdown: Broadcasters stare at drop in ad revenues

    India under lockdown: Broadcasters stare at drop in ad revenues

    Top broadcasters, media buyers and advertisers ET spoke with, feel that if the situation doesn’t improve by end of April, the TV industry will end up with a 30-40% drop in ad revenues in April and May. Experts say that while March is usually a slower month for advertising, many top spending categories spend heavily during these two moths on IPL and the summer season.

    No decision on cancelling IPL yet; BCCI mulls a few options

    No decision on cancelling IPL yet; BCCI mulls a few options

    “Different scenarios are being worked upon, but there is nothing to talk as of now. We are in a wait and catch mode,” said a BCCI official on condition of anonymity. The board is hopeful of a window later this year. Calls to BCCI president Sourav Ganguly did not elicit any response till press time.

    Sony renews WWE rights in India for 5 years

    Sony renews WWE rights in India for 5 years

    As part of the deal, SPN will have the rights to air RAW, SmackDown, NXT, as well as WWE pay-per-view specials, live on its sports and digital platforms. The partnership will also provide SPN the rights to WWE Network, which hosts thousands of hours of content to be made available to audiences in India exclusively through SonyLIV, SPN’s video streaming service.

    Covid-19 impact: Multiplexes call for rent suspension

    Covid-19 impact: Multiplexes call for rent suspension

    Sources across cinema chains have confirmed to ET that they had individually written to the landlords and mall owners seeking waiver of rent under the ‘force majeure’ clause of their contracts. The clause excuses companies from meeting some obligations in case of certain unusual circumstances.

    Covid-19 impact: TV, mobile consumption witness major spike

    Covid-19 impact: TV, mobile consumption witness major spike

    While the daily total time spent per viewer also jumped from 3 hour 46 minutes in January to 3 hours 51 minutes each in week under consideration. The increase in TV viewership was driven by kids (20%) after schools were shut down and kids could even venture out due to restrictions in place.

    PM Modi's 21-day 'complete lockdown' address most watched event on TV

    PM Modi's 21-day 'complete lockdown' address most watched event on TV

    As per data from TV viewership monitoring agency BARC India, the PM’s address was viewed live by 197 million people, across 201 TV channels. The 8 pm speech was views for a record 3.891 billion minutes. In comparison, the last IPL final was viewed by 133 million viewers.

    Media & Entertainment sector grew 9% in 2019: FICCI-EY report

    Media & Entertainment sector grew 9% in 2019: FICCI-EY report

    Advertising growth was muted due to overall economic slowdown in the second half of calendar 2019 which also impacted festive ad spending and that resulted in a polarisation of spends towards high-impact properties including the Indian Premier League (IPL), ICC World Cup and the general elections.

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