Xiaomi India's Managing Director Manu Kumar Jain would play a key role in deciding the Chinese electronic company's entry into newer global markets and product categories, while Chief Operating Officer Muralikrishnan B will helm the offline expansion.
Paytm has also launched its all-in-one Paytm QR into various utility items such as calculator, power bank, clock, pen stands and radio which merchants can use in their shop for daily requirement.
These two companies have communicated to retailers Monday after the All India Mobile Retailers Association (AIMRA) said last week that unless the manufacturers maintained parity, retailers across the country would sell at online prices and recover the shortfall from the brands. The communication also included a boycott ultimatum.
Industry executives said consumers shifted to consuming content on their smartphones and postponed upgrade of their existing television sets in urban and semi-urban areas with the popularity of over-thetop (OTT) services like Netflix, Amazon Prime and Hotstar. In rural India, poor sentiments largely impacted demand, much like most other consumer goods.
Cellphone retailers under the umbrella of their apex national body, All India Mobile Retailers Association (AIMRA) has informed brands like Xiaomi, Samsung and OnePlus that unless online discounting is controlled, retailers will deduct the difference and sell at online prices and may even consider boycotting the brand altogether.
OnePlus India general manager Vikas Agarwal said OnePlus is investing around Rs 1,000 crore in its R&D facility which is operational in Hyderabad. The company at present has 400 people in the Indian operation which will go up to 1500 people over the next three years. OnePlus at present has 30 brand stores in India in 15 cities.
The company hints at realignment of resources as it moves from entry-level phones and televisions. It has faced intense competition from Xiaomi, OnePlus, Vivo, Realme and Oppo in driving sales growth in India, where the Chinese brands continue to dominate the price-sensitive end of the consumer electronics market.
Premium smartphone maker OnePlus is going to start production of television sets in India from this quarter, seeking to make the country its production hub for global supplies.
Senior vice presidents, Ranjivjit Singh who was heading mobile phone marketing and Sukesh Jain who was leading the enterprise business, have quit, two senior industry executives said. The exits come at a time when Samsung has been facing competition from the Chinese brigade led by Xiaomi and BBK Group’s four brands - OnePlus, Oppo, Vivo and Realme.
The oil filled models are imported making it impossible for companies to meet up the current stock out situation while some brands have restarted production for the basic models to meet up the continued demand.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon