Aditya Ghosh, CEO, India & SA, Oyo Hotels and Homes tells Brand Equity’s Amit Bapna why this is the right time for the brand campaign and why new-age brands that challenge legacy businesses are bound to face flak. Excerpts...
Oyo's campaign has been conceptualised and conceived in-house under the charge of Mayur Hola, creative head, India, and SE Asia, for the company. The three films shot by Chrome Pictures show different use-case scenarios.
S4 Capital was set up by British ad mogul Sir Martin Sorrell after his acrimonious exit from the world’s largest advertising group, WPP, a company he started over 30 years ago.
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
Campuses in Mumbai, Gurugram to facilitate better collaboration
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
At the Cannes Lions Festival of Creativity, the WPP beach was buzzing with activity that included “candid” chats with executives from Facebook and Snap Inc.
Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.
It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.
Stranger things have happened at Cannes, but matters got rather weird at this edition of the five-day festival.
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