In 1950s India, frigidaires were still a luxury afforded by a few to keep their dairy, veggies, veal and brew cool.
News-jacking is fashionable indeed. But the 21st Century marketer didn't invent it. Within the Indian context, it came in the year 1947.
The Wodehousian way is the ability to effortlessly expand characters, trivialities and plots and exaggerate the mundane to great comic or catastrophic effect.
Big data in the wrong hands could be just the nudge the industry doesn't need.
Big data has its early adopters & usual suspects: banks, retail chains & telecom. But now its appeal is extending to several categories & businesses.
This year has already seen seven ad startups in seven months. A golden age of change in advertising or more of the same?
Some brands dropped the role of matchmaker for that of success planner. That is if you wish to succeed in this world, then slap on some product & watch career grow.
When the immortals appeared in 30-second spots between soaps and mythological shows, in print or anywhere, naturally, God stole the show.
On social media platforms, scuffles between people are watched with glee & popcorn from the relative safety of your screen. And flirty chatter, hurl-worthy simply can't be ignored.
HUL wowed award juries and rivals alike by creating the Kan Khajura Tesan, a mobile-based radio station for rural India, heavily underwritten by advertising.
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