In ads, suspense and intrigue go a long way indeed. Having said that, stories, regardless of surprise endings or not, are powerful tools in advertising.
Leaving aside righteous rage for a bit though, the truth is every brand we as consumers crave for, we do so because they are exclusive.
It’s a tough world out there for brands, one of those damned if you don’t, damned and publicly slammed if you do situations.
You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side.
Instant food to instant education, don’t diss the new-age Indian parents, who are young professionals with lives that don’t necessarily revolve around their kids. But do brands obsessed with the youth market really see this influential subset?
Pepsi’s tagline “Come alive with the Pepsi Generation” This tagline in some translations reads “Pepsi brings your ancestors back from the grave.”
We are off to the DPRK to check out what advertising looks like in what is perhaps the most isolated market in the world.
Forget super jury verdicts, here’s a check list that’s actually useful in winning advertisement awards by successfully scamming.
21st Century Statecraft to shape our future: Alec Ross, Hillary Clinton's former advisor for innovation
Ross says, "After two years of Obama campaign and four years at the State Department, it is good to be back in the life of an entrepreneur."
David Droga, president of the jury for Innovation speaks about his vision & when he plans to start shop in India
He's the president of the jury for Innovation, another freshly minted category at the Cannes Lions this year. And yet it's just business as usual for David Droga who has done that twice already.
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