Take a few quirky doodles, throw in some simple gags, and a big mama, and you have a recipe for a campaign that works longer and is more livelier. Just like the product's promise.
"We put a lot of humour in everything we do, unlike the other big companies. We believe in public relations rather than advertising," says Richard Branson.
Are youth-obsessed Indian companies & marketers doing enough for an ageing consumer population? All 60 million of them! And that's just the over-65s.
Historically, spoof ads aren't quite considered smart advertising. They are not-good-for-long-term-brand-health, lazy and ineffective say pundits many of whom are often associated with the brands being parodied. But guess what? They are the only ones not laughing. In its latest campaign for light-bulbs Bajaj Electricals tries to make ‘em laugh.
BE caught up with Michael Roth, Interpublic Group to talk about the global economic crisis, cash, clients and competitors.
If consumers don’t buy your brand’s purpose or cause, they aren’t buying at all.
Dr Ram Charan, a highly sought after global business consultant and author of books found on most executives’ and CEOs’ bookshelves, had a Bollywood superstar precede him at Asia’s premier advertising and marketing congress, AdAsia.
At AdAsia, delegates from across borders soak in Delhi.
The newest entrant in the compact car market is trying to ignite consumer fancy with its campaign. But is it a turn on or turn off?
Treading the fine line between the Diwali spirit and pyromania, is Coke's latest interpretation of 'Open Happiness' fizzy or flat?
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