As a new wave of eco-consciousness hits consumers and countries, navigating the lines between people, planet and profits becomes more challenging for marketers.
With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.
The mandate includes brand strategy, new launches, content strategy, and digital communications.
Pandey said his new role is a responsibility and not a medal. There are things to do and I will be getting on with the job.
Pawar will take on the overall guardianship of the group’s creative proposition across disciplines — creative, media, health, digital.
Padamsee is the creative mind behind some of India’s memorable ad campaigns.
ET met with Ingram in the thick of India's #MeToo movement, where several agencies were implicated for fostering a “toxic” work culture
In the content space, AIB saw its founders Tanmay Bhat and Gursimran Khamba exit the company, which also has an ad division called Vigyapanti.
In a world where the norms on what is and isn’t private are more opaque than ever, could privacy become the ultimate luxury?
The new Congress playbook proves you can teach an old dog new tricks. But are they clever enough to woo the nation?
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