ZEE on Friday dropped the MRP of six of its GECs – Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak — to Rs 12 per month for every individual channel as part of a ‘Festive Bonanza Offer’.
While some believe in the power of multi-media and multiple touch points, other advertisers and marketers say the focus is on getting more eyeballs on social media platforms.
The video streaming service has greenlit animated preschool series from animator-illustrator Sanjay Patel on Hindu gods
Crypt TV and Abundantia will co-produce two horror series and bring the Crypt brand to India and create new scary intellectual property (IP).
Short-sellers are driving the market. Nobody is valuing the intrinsic value of the asset.
The promoters of the Essel Group, which owns ZEE, have been selling assets to meet debt obligations.
A little over 90% of the promoters’ shareholding has been pledged, directly or indirectly, with domestic and international lender
While some see OTT as a substitute, it is equally true that OTT is also driving people to the multiplexes.
The new role is in addition to Khan’s existing responsibility of Sony Entertainment Television and Studio NEXT.
IBF says regulator’s intervention ‘premature’, to have disastrous results.
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