Many Bollywood producers and studios consider 2020 a washout as the film industry has come to a standstill amid disrupted production schedules, mounting costs and continued delays in theatre exhibition, even as they formulate safety protocols to restart shooting.
While in India, Addatimes has both, paid and ad-supported model, in Bangladesh, the service in under paid-subscription only, priced at 299 Bangladeshi Taka (approx. Rs 266) per annum.
The report, ‘Back to the Theatre’, suggests that 82% of cinema-going audiences are missing going to the theatres a lot during the lockdown and a dominant section of audience believe that they will go back to the theatres within 2-3 weeks of them re-opening.
The company said it has started using technology solutions across its key functions through remote production of content over mobile and professional cameras to support broadcast, digital and social platforms. All the content has been shot at the homes of the respective celebrities using mobile phones.
The local cable operators (LCOs) in Maharashtra have sought a complete waiver of or a steep discount on general entertainment and sports pay channel fee as there's no broadcast of fresh content for the last two months.
On Thursday, when it was announced that Amitabh Bachchan – Ayushmann Khurrana starrer ‘Gulabo Sitabo’ will be aired directly on Prime Video, Inox said that the company will be constrained to examine its options, and reserves all rights, including taking retributive measures, in dealing with such ‘fair-weather friends’.
The global deal with aawaz.com will allow Spotify users access to 48 different audio originals, podcasts and audio shows from the Hindi repertoire of aawaz amounting to 700 episodes and a total of 100 hours across genres including comedy, stories, horror, spiritual, lifestyle, and entertainment.
The move will allow the producers and studios to protect their investments and offset carrying losses on their ready to release films and also leverage Amazon Prime’s global reach.
Executives across broadcasting companies as well as production houses have confirmed to ET that commercial teams of TV channels have initiated informal discussions with producers, asking them to reduce the cost by 20-40%.
The Information & Broadcasting ministry issued draft policy guidelines for empanelment of social media platforms with the Bureau of Outreach and Communication, the nodal organisation for centre’s paid outreach campaigns. As per the new guidelines, social media platforms with 25 million monthly unique users will be eligible for the government ads.
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