The online store will go live within this week and will sell exclusive products including apparel and lifestyle accessories.
The company had said earlier it was temporarily adjusting Note 7’s production schedule, but now it has pulled the plug on the device completely.
Pixel phones will be made by HTC and will be imported into India, although HTC gets its own smartphones assembled in Noida facility of Optiemus-Wistron.
The premium segment, though a small fraction of the overall market by shipments, makes up over a quarter of the industry’s revenue and offers high margin.
The government will collect over Rs 32,000 crore, about half the Rs 64,000-crore target set in this year’s budget.
The highly efficient 700 MHz band was auctioned for the first time in India and was expected to account for about 70% of the revenue that the government hoped to raise from the auction at the reserve price.
The devices it will offer in India are made locally and will carry a green battery icon indicating 'safe-to-use' and markings on the box.
The Indian market assumes higher importance as China market faces near-saturation and slowing sales in developed markets make them unattractive for global expansion.
In the first three days of sale on Amazon, two of top three selling phones were Xiaomi devices and the No 1 selling phone was Redmi Note 3.
Google brings competition to India, launches Pixel smartphone at Rs 57,000, pre-orders begin October 13
Google announced an exclusive deal with US telecom provider Verizon for Pixel sales. Ellis said the company is working with service providers in other countries.
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