Online remains a growing and an important channel for smartphone marketers with potential to expand given the still low Internet penetration in the country.
Smartphones grew by 19.5% on-quarter to 28.7 million units while featurephones outdid smartphone growth as its shipments rose by 27.7%, to 37.3 million units.
A sector expert familiar with Intex’s operations said planning has almost come to a standstill for two to three months, with no new significant model in the pipeline.
On the back of the new phones, the company expects to double its monthly sales to a million units and increase average sale price to between Rs 9,500 and Rs 10,000.
The Bureau of Indian Standards has informed companies that it will allow concurrent running of two battery certification standards — issued in 2012 and 2015 — till August 2017.
The question is rather when and where any market resembles India's model of emerging, mobile-first. Sri Lanka does Pop-up, but there's very small.
The company wants users to spend more time on the app and build more products that engage with users.
Smartphones accounted for about 30% of Sony’s roughly Rs 10,000 cr revenue in the previous financial year, falling from 40% a year ago, when turnover was Rs 11,010 crore.
The device which will be available for pre-bookings from August 22, will come with three months of free voice and data services.
“The two-factor authentication in UPI is now being done with mobile phone as one factor, and MPIN as the second factor," said Nandan Nilekani.
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