Aggressive marketing push by recent Chinese entrants Vivo, Oppo, LeEco and Gionee has increased the cost of business sharply for Indian handset makers.
The company has appointed Bharat Singh Malik as Vice President of Service while Deepak Dahiya will take over as Head of Sales (South and West region).
This core team brings with them a wealth of experience, which is exceedingly valuable at this juncture of our growth story, an official said.
The Delhi-based company expects 50% of its total revenue to come from consumer durables including televisions and washing machines by 2017-end.
For phones that stopped selling five years ago, there is no feasible way to know if the device is still active and what software version it is on.
The rules also mandated BIS authorised imprinting on device, box and the carton from July, which will have to be done on the assembly line.
The massive growth is expected to be driven by more than 600 million new internet users and combination of factors including increasing mobile access.
India still sells only as many phones in a year that China sells in a quarter. Also, India's average selling price (ASP) of smartphones at $132 is almost half of China's.
Micromax did not comment on plans but said India’s largest home-bred handset maker was striving to be part of the top five club in the world.
The company has entered international markets including Russia, where it is No 3, facing stiff competition from Lenovo, Vivo, Oppo and Xiaomi in India.
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