"We would be doubling our marketing budget this year, from 2-3% of revenue, because we want to have 5% market share," Chang said.
Asus plans to double local production to 600,000 smartphones this year, made by contract manufacturer Foxconn in Andhra Pradesh.
China’s Transsion Holdings, the largest handset player in Africa, plans to shift phone manufacturing from the continent and China to India.
This will likely be submitted to a 3-member tribunal headed by former SC judge BP Singh as Kapoor seeks to press his claim to stock options in India’s No. 2 handset maker.
Reiss-Schmidt says India can be among its top three revenue generators soon as consumer spending in the country is growing at a phenomenal rate.
We are scaling up our efforts to roll out the network quickly to cover some of smaller stations where connectivity is much more limited, he added.
LeEco is the third foreign company after Apple and Xiaomi to take the singlebrand retail route in India, which will enable it to open its own stores.
Local manufacturing will allow the company to benefit from duty differential, rather than paying up about 11% more for importing them.
The Canvas 6 will have a finger print scanner, full metal body combined with great front and rear camera, besides a 3GB RAM.
The rapid reduction in handset prices is being accompanied by speedy 4G rollouts by market leader Airtel, followed by rivals Vodafone and Idea.
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