Bhalla had joined Uber in May from QwikCilver, a gifting card solutions company backed by Amazon and Russian telco Sistema.
Amazon Wholesale acts as a distributor of exclusive products like smartphones to merchants on its online marketplace Amazon India.
All three companies will look to garner a significant portion of their annual sale value during this period.
It will be a bloodbath online as Flipkart, Amazon and Snapdeal are primed for a mega clash as they roll out their flagship annual sales in the first week of October
A Flipkart spokesperson said that these numbers are for Flipkart alone, and do not include the users of its fashion portals Myntra and Jabong.
In this round, co can also raise Rs 150-200 crore more in the next four weeks from new investors
India's ecommerce giant wants Myntra and Jabong to increase its share in fashion
Daily consumables category driving additional growth momentum at firm
Amazon India chief Amit Agarwal says there is no slowdown in the online retail market
In June, Amazon founder Jeff Bezos announced that the company plans to increase investment in India to $5 billion from $2 billion
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