The offensiveness of depicting women bound and tied, and the implications of kidnap, rape and coercion just doesn’t get across to the creatives who see only the edgy means to a trophy.
In a way, the 2014 elections are a reflection of how much expectations for the ad industry have changed in the last five years.
Scam ads serve only one objective: to win their creators glory from their peers, for creativity that’s measured by the standards of their peers’ own, personal biases and tastes.
Air Asia will have 49 per cent in the JV while the Tata Group and Bhatia's Hindustan Aviation will have the residual 51 per cent.
A former Infosys employee has withdrawn his lawsuit that alleged visa fraud, marking the second victory on this front in a few months for the Indian IT major.
Maharashtra govt orders enquiry into arrests of two women who posted against Mumbai bandh on Facebook
Maharashtra's Director General of Police Sanjeev Dayal told ET that this incident of arrests will be enquired into in full detail and the investigation for this will be done by the Inspector General of Konkan range.
Union Bank of India has launched the online loan application facility for home loans, vehicle loans, education loans and loan against property.
Recruiters have said that a focus on helping women stuck at mid-level positions graduate to senior positions is more important than quotas in hiring.
Lintas India chairman and CEO Prem Mehta speaks on the benefits of the stake sale and the way forward for Lowe under its new ownership pattern.
As he leaves the blue billion behind, Pepsi India’s outgoing CEO Rajeev Bakshi takes stock of how marketing in India has evolved, and where it’s headed.
Opinions can be harmful; Google right in firing its engineer
So here’s a question for the people (shout-out to #notallmen but let’s face it, they’re mostly men) who have issues with the firing of James Damore, a Google engineer who wrote and circulated a manifesto...
When a selfie is not just a selfie
There’s no argument that Prime Minister Narendra Modi has a knack for turning social issues into emotive, easy-to-join campaigns that appeal to the conscience or tug at heartstrings. Whether it’s celebrities sweeping streets or ministers...
How to be an Expat Journalist in India in Six Easy Steps
For expat journalists in India who don’t have the luxury of being disoriented and bewildered by their new beats, here’s a handy filing guide. Kick off your stint with the introduction, or feet-on-the-street story. The...
Is this how @twitter fixed the #handlegate mess?
(Conjecture based on following the handles concerned, and being online at the time of the great handover) 1) Download tweet archive from @PMOIndiaArchive 2) Change @PMOIndia handle (with about 40k followers, and a “coming soon...
The thin line between edgy and error of judgement
The Indian arm of a global ad agency came under fire for a series of “controversial” ads they’d made, for a client that hadn’t released or paid for them, for the purpose of being entered...
Making a controversy out of a college debate
The principal of St Xavier’s College, Mumbai wrote about voting, and suggested to his students that they examine the issues behind the talking points offered by political parties deeply. The subsequent outpouring of outrage apparently...
The Year That Was
It didn’t take much to bring out the twitter outrage squads in 2013. Here’s a round-up that’s best sung to the the tune of Billy Joel’s We Didn’t Start the Fire. (Or Javed Ali’s Man...