With CDs in danger of going the way of the tape, receding into 'a relic of the past' territory, music labels are relying on an unlikely ally to pull them through — mobile phone handset manufacturers.
It is the most penetrated FMCG brand in the country and in our Most Trusted Brands' survey, Parle-G ranked 7. It has been an integral part of the lives of most Indians, but will it be as relevant to the next generation?
Bombil Media, a leading enterprise app developer has launched Aawaz - an app that can be used by people in distress to alert people in their vicinity about their plight.
'Now understanding customer has become much more data driven. Your ability to manage & analyse data is a very important component of marketing.'
2013 is almost here. The world survived albeit with a few cuts and bruises. Now is the time to look back at the year that was. 2012. Reminisce, ponder and discuss the big trends.
The brand has done away with beef offerings in their menu and introduced more vegetarian and spicy variety to appeal to the Indian palette.
Before Rajinikanth became a star, he played the villain with great panache. And the movie where he first enacted his trademark cigarette flip and sunglass twirl was Moondru Mudichu, which means The Three Knots.
Ruchi Soya Industries, makers of refined oil brands like Ruchi Gold, Sunrich and Nutrela have made a foray into bread spreads with the launch of Nutrela Premium Table Spread.
SMS recently celebrated its 20th anniversary. But will it be around for another generation? BE finds out
Publicis Groupe announced today the acquisition of two agencies in India: iStrat, an integrated digital agencies and MarketGate.
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