Most of the time spent online was for doing personal stuff like checking social networks, emails and blogs, followed by checking out news sites, entertainment and search.
Since the beginning of 2011, Daniel Morel, chairman & CEO, Wunderman has been home for a mere five days. The globe trotter was in Las Vegas, Cairo, followed by two trips to Asia and his next stop - Cannes. BE caught up with Morel to talk about Wunderman’s India blue print, the growing might of the market and a much younger work force that’s charging ahead.
GroupM has been leveraging social media for its clients for quite sometime. But now with Nagarajan onboard the idea is to bring in a sharper focus.
Two familiar faces we saw there were Ravi Deshpande, chairman and CCO, Contract Advertising and Govind Pandey, president, McCann Erickson.
The dot-com boom in early 2000s saw a number of companies being set up online with varied models. Today the space is once again getting inundated.
Toyota, like other car manufacturers, is betting big on markets like India to fuel growth. Most of its products are sold in developed market like US, Japan, Europe, but one cannot expect exponential growth from these markets.
Nick Colucci, President & CEO, Publicis Healthcare Communications, is very optimistic about the opportunities that healthcare communication offers in India.
While computer penetration in India is still an issue, mobile seems to be reaching far and wide. Rocketalk – a social network is optimising this reach to maximize its revenues.
Popular marketing theory says brand building can help command a price premium. However Perfetti turns this theory on its head. The confectionary brand is today a Rs 1,200 crore company.
As the first Chairman of SMG India, CVL Srinivas wants to make sure employees and clients both are happy. A tete-a-tete with BE.
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