Preethi Chamikutty

  • Localised approach necessary for growth

    Localised approach necessary for growth

    In an exclusive interview with Brand Equity, Hollis speaks about the fundamental need to adapt to local needs and why product brands make deeper connections than service brands.

    Virgin Mobile launch enthused people's imagination

    Virgin Mobile launch enthused people's imagination

    True to Richard Branson's words, Virgin mobile launch in India was fun and creative - from unveiling the Virgin mobile logo in mid flight to Branson starring in a Bollywood flick.

    DTH market: Big names homing in

    DTH market: Big names homing in

    At seven million subscribers, the DTH market in India is still very small. But some of the biggest names are preparing for the big battles — and the bigger payoffs — ahead.

    Mudra unveils events unit Celsius

    Mudra unveils events unit Celsius

    The Mudra Group has launched a new event solutions unit, Celsius, which will focus on providing brand-related event management services.

    Different ways of reaching the consumer

    Different ways of reaching the consumer

    There are cosmetic brands that you heard of - but never found on retail shelves. Ever tried asking for them at the neighbourhood beauty salon? Brands that are about grooming are tying up with salons to reach consumers

    Grey India appoints Shalini Dam as NCD

    Grey India appoints Shalini Dam as NCD

    WPP-owned Grey Worldwide India appears to have fallen back on a tested formula-appointing an insider for the top creative post.

    The human bonding for brands

    The human bonding for brands

    With communication getting increasingly democratised, marketers need to find a 'human purpose' for their brands, says Leo Burnett's Michelle Kristula-Green.

    The reward behind an award

    The reward behind an award

    You can build two brands with one award: one is the award property, the other the presenting brand sponsor. How exactly are award managers hitting bulls-eye? Rather, bulls' eyes.

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