Preethi Chamikutty
The home video rental business is growing at 35% annually - and is attracting really big, branded players. As expansion plans gather momentum, battle lines are being drawn and strategies being firmed up.
Innumerable second agencies have quietly slipped into oblivion - yet agencies continue to launch second agencies in India. Will the likes of Pickle, Meridian and DDB Mudra succeed where others have failed?
India made its mark, a total of 23 Lions including four golds and a Grand Prix.
The newest attempt at grabbing elusive eyeballs is branded outlets - which marketers hope will serve as 'hangout zones'.
The onslaught of personal computers and Web servers had given mainframes the image of clunky, old-fashioned computing giants.
OgilvyAction put together a rural activation programme for Hindustan Unilever's flagship fairness cream brand, Fair & Lovely.
If you are thinking of dumping nine-to-five job, BE lets you in on some scorching hot sectors you can bet your money on. Crucial first year of business
Brands are increasingly appropriating red-letter days, like World Heart Day and AIDS Day, to strengthen brand associations. BE checks out a packed calendar.
IBM has launched IBM Lotus Connection - a social networking software that can be used to create profiles, communities, blogs, manage tasks and add Dogear.
In India, as everywhere else, PlayStation 3 is yet to make an impact. But Tim Stokes is digging his heels in and gearing up for war.
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