Business books highlighting company achievements are becoming the new branding tool for corporate organisations.
After Smirnoff Green Twist and Smirnoff Black No. 55, the latest Diageo offering is Captain Morgan - a premium spiced rum.
Elsie Nanji, ex-vice-chairman and chief creative office, Ambience Publicis, will be the managing partner for the venture, aPunit Jagasia, formerly heading Lintas India’s entertainment marketing division Dcell as partner looking after the strategic and administrative part of the business.
After the launch of Smirnoff Black No 55 vodka in January, Diageo India, in its bid to have an offering in every segment, enters into the Indian rum market, with the popular global brand Captain Morgan, positioned at the premium end of the market, at around Rs 550 for a 750 ml bottle.
ET catches up with Martin Lindstorm, international branding expert and author of books Brand Child and Brand Sense.
Presenting the winners of our ‘small condom’ contest - ad guys who may not yet be working with the largest agencies out there but have what it takes to go toe to toe with the best in the business.
Leena Nair, general manager - HR (HPC, foods and leadership supply), Hindustan Unilever (HUL), has been promoted as vice-president, HR.
In the US, there’s no bigger advertising occasion than the Super Bowl.
Worldspace Satellite Radio will host UPop@Abbey Road Sessions, live coverage of 2007 BRIT awards, exclusive artist interviews, performances and on-air features this February.
The verdict from a panel of three eminent industry experts is finally in. We bring you the winners of Brand Equity’s Think Small contest - to create an ad promoting the use of smaller-sized condoms.
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