Diageo India will launch Smirnoff Black No 55 vodka in the Indian market on February 3 this year.
The advertising pitch process is seeing a drastic change in the wake of many international brands setting up shop to market to India.
Pidilite Industries’s Dr. Fixit brand of construction chemicals launched a new interactive website, www.doctor-fixit.com.
While the first generation digital formats popularly known as E-Cinema has been in the market for a while, it is the higher end D-Cinema which has shown a phenomenal growth given its enhanced benefits and quality, despite a higher price tag.
Railway stations and places of worship are among the most popular targets for terror attacks.
As part of their stay in India, the students will attend lectures on strategy and marketing in FMS.
The herbal tea range includes GreenTea, SleepTea, StressTea, LeanTea, LaxaTea, DigesTea and KofTea for specific health problems.
There’s more to a sexy office than giving employees a great working environment - letting out space for film shoots is a good side business, as some agencies have discovered.
Johnnie Walker in association with the Royal Western India Turf Club is organising day-long event built around racing this month, with a budget of Rs 60 lakh and prizes worth close to Rs 2 crore.
The ban on advertising has led liquor brands in India to find innovative ways of marketing.
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