Like a retro rock act, one-time hotshot Rajiv Agarwal is back with Nexus Equity, 18 years after he founded it. Will it be as memorable as a recent Van Halen comeback or as forgettable as that of Guns N’ Roses?
The needs of a sizeable senior population can throw up plenty of opportunities for marketers: Euro RSCG study
Some interesting facts that the study throws up suggest that Indian sexagenarians and beyond are quite old-school compared to their global counterparts.
In his new mandate, Sanjay will drive the ‘changengage’ philosophy and execute the company’s long-term strategy including growth, client satisfaction and profitability.
Henry Ford sent out one key signal to brand custodians: listen to the consumer and tweak your product or service according to what you hear.
Imagination, a London based creative agency became the latest entrant in the Indian advertising landscape.
Today there are other brands like Reid & Taylor and Siyaram in the space, but Raymond still commands a lion's share.
Before it goes out and talks to clients about themselves, IdeaDemocracy used crowd-sourcing to even design its logo and next in line is the agency's website homepage.
In recent years, a clutch of brands has caught the imagination of consumers — from Jawed Habib Hair & Beauty to region-focused labels and Enrich Salons in the West.
With a tagline ‘Indians by birth, bloggers by choice,’ the IndiBlogger team fields more than 70 requests daily from wannabe Indibloggers.
We have been capturing sound for events like Olympics and soccer world cup. What is important in sports is to have mikes placed at the right place on field.
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