Media agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.
Sheehy is credited with consolidating the entire Kellogg’s business in Leo Burnett, when the brand went in for a rejig of its portfolio in 2009 and is the global executive lead on the account.
Over the past half century, Saffola's communication has shifted from the platform of fear of a heart attack to celebration of a healthy life
Our focus is going to be on insight and analytics, digital and content: CVL Srinivas, Starcom MediaVest
Since taking on the responsibility of the Chairman of Starcom MediaVest Group, CVL Srinivas has been revamping the agency.
This partnership will work closely to provide reliable information to adolescents and young adults via the website and FPA India's reproductive health centres.
Since its inception in 2003, Percept Out-of-home has undergone number of changes, even its name has changed thrice to date. But there is still hope says Sanjay Pareek, president, Percept Out-of-home.
Understanding consumers, trends, what's going on in those markets is pretty important for the future. Digital will be at the forefront of this revolution.
Besides job insecurities, 34% of reverse migrants felt that future opportunities in India were a key factor influencing decisions.
A data analytics firm comes to the rescue of broad-casters whose channels suddenly fall off the cable operator's radar.
Whilst cricket is still the top favourite of marketers, the sheer clutter of brands vying for a piece of the action makes another sports a cost-effective option.
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