If someone asked you to choose between pani puri, samosa, burger, popcorn and pizza as your favourite snack, it could possibly be a very difficult decision.
“Saatchi & Saatchi India has been a small agency forever,” says an industry observer, one cannot help but agree to his words.
Two decades after it promised "sexual liberation," the KamaSutra brand of condoms is still searching for its mojo as hundreds of other brands jostle for space between the sheets.
20 yrs after the Brand Equity quiz started in Bangalore, the grand finale of Brand Equity’s 20th year finals was witnessed by 1,000-strong audience
Salman Khan deals with Mandhana Industries for designing, marketing and distributing Being Human products
The company shall have exclusive rights to promote and use the Being Human brand name worldwide for its clothing products for the next 9yrs 3mths.
Beyond the bread and butter handsets, the next battle between the indigenous and international brands is in the smart phones space.
From a dirty word to a buzz word — digital has taken a significant leap. BE catches up with one of its old connoisseurs.
From brides to ultra-light luggage that survives a fall, VIP has touched many destinations through its advertising
Mascot Bisley turns to Bisleri water for protection, but alas there's nobody to shield viewers from the ogre.
McDonald's recently introduced a new dessert McFlurry in India & used augmented reality for promoting the brand on digital media.
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