Vasani told BE, “This was not an easy decision on my part and it took a great deal of consideration. It is always exciting and yet, a bit unnerving to move out of your comfort zone. But, as they say — do what you got to do. I’m headed off to explore my next chapter.”
It is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquisitions to new identity and brand crises.
For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection of how marketers are changing with times. In case of McCann Worldgroup India, the agency has been aggressively working with new-age brands like Paytm, Zomato, Myntra, along with other big spenders like Reckitt Benckiser, Nestle, Coca-Cola etc.
Online higher education company, upGrad, has appointed Publicis Media’s Starcom India to handle its media duties.
The Paris-headquartered advertising holding company has appointed Anupriya Acharya, who was CEO of Publicis Media, to chief executive for South Asia, Publicis Groupe, in a statement quoting Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe. Acharya has become the first woman in India to head a holding company's group structure.
Online education mega brand Byju’s is creating co-branded products and, recently, the company collaborated with Disney to create an early learning app for young kids. Experts believe it will help the app garner reach and equity with kids on the back of Disney.
The brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their experiences of using Licious products, and feature dishes that these customers cook up.
"When we began our journey we never expected to reach where we have reached today. It was a once in a lifetime opportunity to work with the dream team," says Anil Nair.
At a time when shopping and sentiments hit stratospheric heights, complaints, too, are bound to rise.
Ad agency to handle B2B, B2C services, replaces Wunderman Thompson
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