The Economic Times
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| 28 October, 2020, 11:05 PM IST | E-Paper

    Ravi Balakrishnan

    Stories by the author

    Think small: Google’s Kim Spalding talks of getting SMEs aboard the ad bandwagonHDFC bank most valuable indian brand, LIC followsRediffusion buys back WPP & Dentsu’s stakeIndia's oldest challenger brand: Can it learn new tricks?
    MullenLowe’s former top executive Joseph George to start new agencyThe real story behind the video fuelling WhatsApp lynchings in IndiaSir Martin Sorrell to make a comeback with S4 CapitalHow Havmor looked to its fans in its quest for CTOs. Chief Tasting Officers, that is
    Lessons in marketing: How brand Flipkart was builtMartin Sorrell leaves WPP amidst allegations of misconductThe war of the wallets
    The war of the wallets
    10 Mar 2018 11:58 AM IST
    Coca-Cola to take Thums Up globally; sees India among top 5 market
    A visionary and a gentleman who transformed Indian advertising industryHow Tata Motors cast off the pall of the Nano to win in the market with a slew of new launchesAd spend here can return to 12-15% growth: Kelly Clark, Global CEO, GroupMIf someone is doing something well, don’t be afraid to copy it and do it better: Pepperfry's Kashyap Vadapalli
    Praveen Kenneth to retire from Law & Kenneth Saatchi & SaatchiThis startup gives disabled travellers in India a shot at dream vacationsHere come the 'Instrapreneurs'
    Here come the 'Instrapreneurs'
    16 Sep 2017 12:41 PM IST
    Can Complan com-back?
    Can Complan com-back?
    19 Aug 2017 12:39 PM IST
    New CBFC chief Prasoon Joshi a fair man with good sense of audience, says co-workerThe return of Nokia: The story continues...Sonal Dabral of DDB Mudra Group set to return to Ogilvy IndiaRana Barua joins Creativeland Asia as its CEO
    Cannes Lions Festival: With 40 wins in kitty, India puts up a stellar show; McCann tops awards tallyHUL's young marketers strike a chord with judges at Cannes this yearWPP doing quite well in India: Sir Martin Sorrell, CEOIt wasn’t for awards, but to solve problems: Leo Burnett
    Doomsayers abound, what can Cannes do?Don't think every app has a short exclusive lifespan: Twitter's Kayvon BekpourMarcel law: Publicis Groupe will not take part in Cannes Lions for a yearWe aren't cutting our ad spends, to be clear, says Unilever’s Keith Weed
    Gassing, kissing and balding: It can only happen at Cannes LionsCannes Lions: Is pure audio losing its power over audience?We would love it, if Airbnb was a daily app: CMO Jonathan MildenhallL&K Saatchi & Saatchi bags a Gold Lion, Ogilvy & Mather gets two
    McCann bags Grand Prix for Good, Medula wins 2 SilversIndia bags 14 trophies on Day One of 2017 Cannes Lions International Festival of CreativityCreativeland Asia launches new agency Baaash DigitalHow Indian smartphones are losing out to China
    Why you must install an anti-virus and not trust e-wallets with safetyLife after 8/11: Banks believe the customers will return, once they’re done flirting with e-walletsGoogle develops tools to power up its advertising modelThanks to IoT, 90% of cars are going to be connected by 2020: Sanjay Brahmawar, IBM
    Are in-house production units at agencies the sign of the future?​Any product that can be digitalised is in trouble: Professor Jagdish ShethBBH founder John Hegarty's list of least favourite thingsWill a sugar-free, health-driven strategy sweeten or sour Pepsi's summer?
    Can a brand be absolutely 100% safe on the net? No, but here's how it can be safer than mostI am eating sports for a living: O&M's Piyush Pandey on the enduring appeal of IPLShould brands stay regional or endeavour to become big and national?Will SBI's new logo make it cool?
    Will SBI's new logo make it cool?
    05 Apr 2017 05:19 AM IST
    DDB Mudra's outgoing CEO and MD shares wisdom on the 'digital divide''Educate the Girl Child' anthem is not a flsh in the pan: Suresh Narayanan, Chairman and MD, NestleHow much is at stake for YouTube with advertisers boycotting over offensive content?What does the future hold for homegrown denim brand Spykar?
    Why Lufthansa believes in being desi-er than thouWhy is the Indian consumer so value driven?Madhukar Kamath steps down as group CEO and MD of DDB Mudra GroupIs it time to wake up from the American Dream?
    Here's what makes ad filmmaker-activist Ram Subramanian angry and what he's decided to do about itDiversity hires and quotas that favour women are making some of the men in Indian marketing nervousAll's not fair! This skin care brand's stand against discriminationHow Dentsu Aegis Network went on to become the No 2 advertising network in India
    How Fingerlix is attempting to find its way to the consumer's wallet via his stomachQyuki already has its roster of talent, but what's next for the branded content appWhy has Star Plus embraced the purpose-driven branding route?How Amazon dreams of being the new prime-time for India
    How did cow urine travel from the floors of tabelas to store shelves, and homes across India?Can physical mods help turn Moto's 'flagship killer' dreams into reality?Why Sir Martin Sorrel compares Publicis Groupe CEO Maurice Levy's exit to the 'French Revolution'Smiles to go! How Colgate has remained top of the toothpaste brand tree
    Most-Trusted Brands 2016: After troubled times, Airtel makes a decisive comeback at No 3When Coca-Cola faced the brunt of demonetisation!Did advertising fail the colas?
    Did advertising fail the colas?
    18 Jan 2017 05:19 AM IST
    Why Tata Motors decided to bank on Akshay Kumar for its latest campaign
    Why did Longhand, an award that celebrated copywriting, go the way of the long copy ad?Uber and Ola racing past. Will data save Meru?For a CMO, anything less than four years is too little: Britannia's MD Ali Harris ShereFrom cash hoarders to active investors, Birla Sun Life is betting on quick swipe option
    From Swachh Bharat to demonetisation, brand involvement in government schemes is at an all-time highWe keep a tab of the competition but don't copy them: Xiaomi's Donovan SungThe year of the unconventional: Here are the best media moments of 2016Is advertising losing its best talent to films?
    Is Thums Up's betting on Ranveer Singh wise for the campaign after Salman Khan?Investment in safety of a car is investment in the brand: Skoda's Ashutosh DixitHow auto brands have taken unconventional routes for marketing their produtsThree reasons why marketing experts are not losing sleep about demonetisation
    The bane of social media is it makes people the judge: JWT's Tamara Ingram
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