'If the season can be extended to say three-and-a-half months, that will get more brands get associated as it will be seen for a longer time.'
The entry of two new teams could offer an opportunity to brands that want to jump on to the IPL bandwagon but have limited budgets, said media planners and agencies.
Lately, the biggest issue facing buyers is delays in completion of projects and in some cases builders cheating them of their life savings.
These changes are based on the recommendations of a Rajya Sabha committee that examined the Bill pending in the upper house of Parliament.
The Indian cricket board could look at setting up another T20 league in which new teams could be auctioned in the future, said BCCI secretary Anurag Thakur.
Kolkata-based Sanjiv Goenka’s company New Rising and Delhi-based handset maker Intex have won the bids for the two new IPL franchises.
It’s still too early to count the losses from the unprecedented floods and torrential rains in Chennai that have impacted people from all walks of life, but one of the worst hit businesses clearly is real estate.
He pointed out that while there is a housing shortage of about 190 lakh units in urban areas of the country, about 110 lakh houses are lying vacant.
Festive season discounts during Dussehra and Diwali and improved affordability have helped sales in the affordable segment rise 10-15%.
Star India has said that it has successfully completed the integration of the broadcast business of MAA Television Network.
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