Hindustan Unilever, the country's biggest consumer goods firm, said operations across manufacturing and supply chain have been disrupted due to lockdown announced by the government to contain the proliferation of Covid-19.
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In towns where factories are still running, worker strength was at best 50% as police restricted worker movement. While many manufacturers are facing shortage of raw materials due to supply chain disturbances, they are also finding tough to even deliver finished products to retail stores due to restricted movement of trucks.
In a letter to clients, including top consumer goods firms, Nielsen said it expects an impact on data granularity and delivery schedule and will initiate syndicated surveys, including a specific study on the influence of Covid-19 on consumer behaviour in many markets, including India.
The deal includes acquisition of intellectual property rights including trademarks, design and know-how related to the VWash brand, that was launched in 2013 and is the market leader in the female intimate hygiene category.
Production of essential goods ramped up to meet surging demand caused due to the coronavirus outbreak.
"In crisis like this, companies have a big role to play. We are working closely with the Governments and our partners to ensure that we overcome this global health crisis together," said Sanjiv Mehta, chairman and managing director of HUL, the first company to extend an aid to fight the pandemic in the cou
The initial panic buying was only for hygiene products, especially hand sanitisers, but retailers say it has trickled down to food after most offices allowed employees to WFH. "Sales of categories such as noodles, biscuits, rice, wheat oils, sanitisers, floor & glass cleaners & hygiene products have surged upwards of 20%," Nature’s Basket MD said.
"We are challenging any other player to offer a price less than ours. I don’t see the market growing very fast and expansions will be curtailed to focus only on new markets,” CEO Kishore Biyani said. "This growth will be led by technology and credit. We will offer consumption credit through a significant tie-up with Bajaj Finance," he said.
Consumer goods sales were subdued in Jan & Feb and the road ahead looks much uncertain .
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