Shambhavi Anand

  • India to formulate advertising code

    India to formulate advertising code

    Recently, the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organisation found 50 ad campaigns by ayurveda and homoeopathic drug makers offering a cure for Covid-19 in April alone. While the council flagged these misleading claims to the union government for action, it does not have the power to take any action against these advertisers on its own.

    Advertising taglines loaded with 'hope' gain flavour during pandemic

    Advertising taglines loaded with 'hope' gain flavour during pandemic

    With despair and doom all around, and people still stuck in their houses thanks to the coronavirus there's a seemingly a small ray of sunshine - positive advertising campaigns - with many popular brands using slogans of hope for their pandemic adverts.

    Ad spends begin to pick up as malls, airports open up

    Ad spends begin to pick up as malls, airports open up

    Advertising has been mostly driven by the fast moving consumer goods category, which comprises essential commodities such as rice, pulses, oil, sugar, salt and others. The movement and sale of essential goods was permitted throughout the lockdown and hence, the demand and advertising also continued.

    Advertisers resume spending on ad campaigns to lure buyers

    Advertisers resume spending on ad campaigns to lure buyers

    Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent of the pre-covid days, say top media buyers in the country. Apart from mass media like television and print, outdoor advertising has also seen an uptake.

    Hot beverages help Indians keep cool in Covid summer

    Hot beverages help Indians keep cool in Covid summer

    A cup of hot coffee or tea may not be one's natural choice of drink on a muggy afternoon, but a lot of Indians are apparently opting for hot beverages this summer believing it can protect them from Covid-19.

    Focus on safety as malls plan to open

    Focus on safety as malls plan to open

    From UV baggage scanners and using expensive chemicals to sanitise washrooms and common areas to ensuring contactless parking and adherence to social distancing norms, malls are rolling out measures to make shoppers feel safe.

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