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    Tata Motors to tap JLR synergy for SUVs

    Synopsis

    The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh to Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which “has played a leading role in shaping the Indian SUV market”.

    Speaking at the launch event, Tata Motors chairman N Chandrasekaran said that over the years the company has introduced various iconic brands like Sierra, Estate, Indica and Nano.
    New Delhi: With the Indian passenger vehicles market moving further towards the SUV segment, homegrown auto major is gearing up to cast a wider net in the segment targeting first time buyers to premium-end customers while driving strength from its synergies with JLR, according to a top company official. The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh to Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which “has played a leading role in shaping the Indian SUV market”.

    Speaking at the launch event, Tata Motors chairman N Chandrasekaran said that over the years the company has introduced various iconic brands like Sierra, Estate, Indica and Nano.

    The recent launches of Nexon, Alroz and Harrier with their distinctive attributes and features have brought in best in class standards of safety, design and performance, he added.
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    4 Comments on this Story

    Krishna Chettri5 days ago
    Tata Safari, Nexon, Harrier and Altroz is redefining the dynamics of Tata ( Motors ) as a brand. Everyone out there are raving about it.
    For Tata to be where Maruti is they will have to consistently be innovative, creative and keep surprising the price conscious Indian buyers. TAMO is in great form and must remain focused keeping fierce competition from Hyundai, Honda, Kia, Maruti and other automakers in mind.
    Ravinder Kumar Kaul6 days ago
    This small success in passenger car market has to be moved forward with cost effective best in class products in all segments. Tata Motors should not lower its guard because there is world class competition all around.
    DG6 days ago
    Tata Motors iconic brands have one thing in common. They became iconic because each of them brought something new to the market. Unfortunately, they also share one more fact. Tata Motors did not invest in any of these products to come up with new versions that stayed on top of the market. As a result, every Tata Motors brand dies down after some time. Successful car brands like Toyota Camry or Honda Civic or City Or VW Polo are built with every new generation of the product improving on the previous one. Tata Motors has not a single such example in passenger vehicles. Tells you they don't have an effective product strategy. The next test case is Nexon. They did a mid cycle cosmetic refresh. Ideally Tata Motors needs a new design next generation Nexon by end of 2021 or early 2022. I hope they are up to the task and don't kill the brand once again by making it go stale.
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