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‘Urus’ shields Lamborghini from slump

Lamborghini will be the 1st super luxury carmaker in India to sell more than 50 vehicles in a year.

, ET Bureau|
Updated: Oct 11, 2019, 05.25 PM IST
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How Lamborghini India zoomed past auto industry slump
How Lamborghini India zoomed past auto industry slump
MUMBAI: At a time when the Indian luxury car market is staring at its steepest decline, the Italian super sports carmaker Lamborghini is set to post a significant 30% rise in sales in 2019, led by its super sports utility vehicle Urus.

Lamborghini is expected to close 2019 with sales of over 65 units and will become the first super luxury carmaker in India to sell more than 50 vehicles in a year, spearheaded by the Urus.

Sharad Agarwal, head of Lamborghini brand in India, told ET that in keeping with the car’s massive demand globally, it has been a runaway hit in India as well. He said the company has received over 50 bookings for the SUV and there is a waiting period of over 6-8 months.

“Urus has helped us bring in new set of buyers. Over 70% of Urus buyers are first-time Lamborghini buyers, of which 10% are female. As against a sports car which is usually driven by individuals, we have seen significant number of buyers who use the Urus for family and many have a chauffeur to drive them around,” said Agarwal.

The company said while the overall slowdown in the market has affected sentiment for even super luxury buyers; there are always buyers for differentiated product offerings such as Urus in the market place, which caters to multiple needs of buyers. The carmaker believes that strong sales at Lamborghini will help the super sports, or exclusive car market — priced above Rs 2.5 crore in 2019 — from slipping into negative zone at about 250 cars.

On the back of doubling of volumes in 2018 at 45, Lamborghini will end 2019 with 65 cars. Agarwal also assured that despite the base getting higher, the carmaker can sustain double-digit growth in 2020 and is well on course to achieving a 100-unit per annum sales market in the 3 years.

Lamborghini has a 40% market share in India which is among the highest enjoyed by the company in its crucial global markets.

While Urus accounts for over 60% of the total volumes, Agarwal said the sales numbers of the sports car is likely to remain at the same level as last year at about 24 cars in 2019, and eventually it may drive many firsttime Lamborghini buyers to choose another Lamborghini sports car from its portfolio.

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