The new Ferrari Roma is the prettiest Ferrari in a long time

​Clients
1/7

​Clients

The Ferrari Roma is the fifth new model launched by the luxury sportscar maker this year, and one of 15 to be rolled out through 2022 under an ambitious model overhaul.

The company aims to entice new clients with Roma coupe. Unveiled in the Italian capital, the Roma is designed for people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars.

Image credit: Twitter/Ferrari

Agencies
​Features
2/7

​Features

The Roma has a V8 engine, 620 horsepower, and will be priced at over 200,000 euros ($220,000); the first deliveries will be made by summer.

Image credit: Twitter/Ferrari

Agencies
​Design
3/7

​Design

It taps the romance of the iconic mid-front-engine grand touring Ferraris of the 1960s, combining it with luxury, comfort and drive-ability.

It brings a sportscar sleekness with the comforts of so-called Gran Turismo cars meant to be easy to drive over longer distances. Together with the SF90 Stradale, Ferrari's first production series plug-in hybrid launched earlier this year, it represents a new kind of offering.

Image credit: Twitter/Ferrari

Agencies
Other interesting things
4/7

Other interesting things

It has two small back seats to squeeze in passengers or extra luggage, while both the driver and front-seat passenger are encased in their own 'cockpits' with state-of-the-art video displays.

Image credit: Twitter/Ferrari

Agencies
​Colours
5/7

​Colours

With a less flashy customer in mind, Ferrari unveiled the Roma in blue-gray, titanium gray and white versions, rather than in the than typical Ferrari red.

Buyers will have access to all of Ferrari's personalization options, one of the carmaker's luxury services.

Image credit: Twitter/Ferrari

Agencies
​Competitors
6/7

​Competitors

Pegging the Roma's competitor is tough. Candidates include the Porsche 911, the Aston Martin DB11 and the McClaren GT.

Still, the Roma pricing is considerably higher than others in the segment.

Image credit: Twitter/Ferrari

Agencies
​Production
7/7

​Production

Ferrari will produce about 10,000 cars this year, its highest level ever. Ferrari is not chasing volumes with the new Roma, despite its intention to create a new customer base.

Image credit: Twitter/Ferrari

Agencies

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service

X
User