Daimler to drive in 50 new products in domestic and export market
Daimler India Commercial Vehicles, which started operations in 2012, broke even in 2018 when it clocked 35% growth in truck sales to 22,532 units.
Last year, DICV produced 30,000 units, of which 7,000 were exported to over 50 countries. DICV exports trucks for its Bharat-Benz, Mercedes-Benz, Freightliner and Fuso brands.
Daimler sees a boost from the technology transition in India. “We were waiting for such an opportunity. We have been already exporting BS-VI compliant vehicles in the overseas market, thus we can be front-runner to bring products compliant with new safety and emission norms,” Arya said. He sees the industry either closing the year flat or slipping into negative.
DICV, which started operations in 2012, broke even in 2018 when it clocked 35% growth in truck sales to 22,532 units. “We have about 180 touch points in India right now and will reach 350 in the next two years,” he said, adding that the company will enter new segments based on the new axle load norm and further expand product portfolio with BS-VI.
On electric vehicles, Arya said the company will bring them at the right time. In India, demand for commercial vehicles has turned negative since November 2018 due to the new axle load norm. “We see market remaining volatile at least till the election. It will linger if the no stable government comes in, Arya said.
The company also recently rolled out trucks to meet the new axle load regulations. DICV Bharat Benz trucks with upgraded axle—a 55-tonne tractor and a 28-tonne rigid truck—are now commercially available at its dealerships across India.