Long live the Beetle! End of the road for iconic Volkswagen model
Long live the Beetle!
It's the end of the road for a vehicle that has symbolized many things over a history spanning the eight decades since 1938.
End of an era
The VW factory in Puebla, southeast of the capital, had long been the only plant in the world still manufacturing classic Beetles and more recently became the only one left making modern ones.
Example of globalization
An emblem of the 1960s counterculture in the United States.
Above all, the car remains a landmark in design, as recognizable as the Coca-Cola bottle.
Nazi prestige project
The car's original design can be traced back to Austrian engineer Ferdinand Porsche, who was hired to fulfill German dictator Adolf Hitler's project for a "people's car" that would spread auto ownership the way the Ford Model T had in the U.S.
Unconventional, sometimes humorous advertising from agency Doyle Dane Bernbach urged car buyers to "Think small."
Muggers, sometimes in cahoots with cab drivers, would appear suddenly to demand the belongings of clients trapped in back seats with no way out.