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Hero Cycles partners Yamaha Motor to launch e-Cycle in Bengaluru

The premium product is the first outcome of the three-way strategic partnership initiated last year between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd, the press statement said.

ET Bureau|
Sep 18, 2019, 05.30 PM IST
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Agencies
Hero Cycles
All the E-Cycles currently available in the Indian market operate on rear hub motors used mostly for commuting on flat surfaces such as city commuting.
India’s leading Cycle manufacturer Hero Cycles has partnered Japan’s Yamaha Motor Co., Ltd to launch ‘Lectro E-Cycle’ in Bengaluru on Wednesday.

The premium product is the first outcome of the three-way strategic partnership initiated last year between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd, the press statement said. It is aimed at the small yet growing community of adventure lovers and mountain cyclists who love pushing the limits of performance.

“Lectro EHX20 powered by Yamaha is the first collaborative product between Hero Cycles and Yamaha Motor, and we hope to deliver more such path-breaking products for the Indian consumer. Lectro EHX20 is the first branded E-Cycle which is driven by a Center Motor. This gives it a superior edge and a high-performance experience suitable for extreme adventure sports. For adventure cyclists in India, Lectro EHX20 promises to offer an experience like never before. With Electric Vehicles receiving a huge policy push from the government, the market for e cycles is also expected to grow over the next few years,” said Aditya Munjal, Director of Firefox Cycles Limited and Hexi.

All the E-Cycles currently available in the Indian market operate on rear hub motors used mostly for commuting on flat surfaces such as city commuting. However, Lectro EHX20 powered by Yamaha comes with a Center Motor positioned directly between the pedals. This positioning and technology improves performance of the Cycle immensely and makes it suitable for adventure sports and steep incline riding. While the motor was imported from Yamaha’s electric drive unit, the E-Cycle was manufactured at Hero Cycles’ Ghaziabad unit.

Lectro EHX20 is Centre Motor powered Pedal Assist Cycle which runs on a combination of manual pedaling with battery assist. While climbing steep inclines or riding on flat surfaces, the product promises the trust of Hero and the performance of Yamaha delivering a consistent output making it overall - a very reliable product.

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