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    Apollo Tyres ropes in Sachin Tendulkar as brand ambassador

    Synopsis

    This is the first time that the company has associated with a celebrity as the face of its brand.

    PTI
    NEW DELHI: Apollo Tyres Thursday said it has roped in Sachin Tendulkar as brand ambassador of the company for five years.

    This is the first time that the company has associated with a celebrity as the face of its brand.

    "Building the Apollo brand to its true potential is key to our growth. By securing Sachin Tendulkar's association with our brand, we have embarked on an exciting journey together. I am sure this partnership will help us go the distance," Apollo Tyres Vice Chairman and Managing Director Neeraj Kanwar said in a statement.

    In addition to it being the global tyre partner for English Premier League club, Manchester United, Apollo Tyres also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach.

    In India, it has a presence in the Indian Super League (ISL), being the principal sponsor of Chennaiyin FC, and in the I-League, with its title sponsorship of Minerva Punjab FC.
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

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    2 Comments on this Story

    Stanley Thomas634 days ago
    After telling us for years that MRF was the best tyre, Sachin Tendulkar suddenly shifted loyalties – to Apollo Tyres.
    Deepika Padukone became brand ambassador for ITC soap brand Fiama Di Wills in 2008. The brand still has a miniscule share of the market. And Deepika has moved on – and now endorses HUL''s Lux 😆😆😆.
    OnePlus'' current brand ambassador in India – Amitabh Bachchan, recently tweeted that he was having issues with his Samsung Galaxy S9 😆😆😆.
    Stanley Thomas634 days ago
    Having Sachin as brand ambassador doesn''t make Apollo a superior tyre.
    For OnePlus'' brand ambassador in India – Amitabh Bachchan, the cat was out of the bag
    following a recent tweet, in which their brand ambassador complained of issues with his Samsung Galaxy S9 😆😆😆.
    LG has used Amitabh Bachchan as their brand ambassador and their flagship G3 and G4 smartphones in 2014 and 2015 respectively.
    Xiaomi which entered India in 2014 with an online-only strategy, got to the top in smartphone sales in India without using a brand ambassador. It is the aggressive VFM pricing that worked for the company. (However, last year, they used Katrina Kaif briefly – for their Redmi Y series.)
    Deepika Padukone became brand ambassador for ITC soap brand Fiama Di Wills in 2008. The brand still has a miniscule share of the market. Deepika now endorses HUL''s Lux 😆😆😆.
    The Economic Times