Amex adds 6 lakh new merchants since 2017
The growth across the country is driven by increased demand from tier-I and tier-II cities where American Express Card members want to spend, the premium credit card and payment platform company said in a release.
According to Anurag Gupta, vice president & head, global merchant services, American Express, “It has been a continuous growth journey for us to match pace with the accelerated digital payments revolution in India. Building on our strong momentum from the past few years, we have enabled Amex Card acceptance in many new categories to displace cash spend. We are targeting sectors such as government payments, education and health care, to provide our Cardmembers even more places to use their cards and do business with more merchants.”
Among new categories signed up by American Express in India this year include premium mobile phone stores; key tourist attractions; transport service providers; luxury accessory retailers; new online retailers and online payment gateways and aggregators.
Gupta added, “Our focus is on driving acceptance across spend categories. We now have significant coverage across large eCommerce merchants and partner with almost all major online payment gateways and aggregators. To enable our cardmembers to use their card at retail locations, we are also actively deploying signage and innovative point of purchase displays.”
Amex has also brought in over 150 offers from merchant partners such as Taj Hotels, MakeMyTrip, Air India, Vistara, Tanishq, Reliance Digital, Starbucks, Zomato, Swiggy, Delhi Duty Free, Flipkart, Bigbasket, Grofers, Pepperfry, WeWork, Apple and others.