TV sales roll on World Cup pitch
Both e-tailers, Amazon and Flipkart, have seen a spike in the sales of large-screen televisions.
For Amazon, the category has grown 50% in each of March and April, compared with what it sold in February this year, said Garima Gupta, category leader-TVs at the Indian unit of the US-based company. A Flipkart spokesperson said the e-tailer had witnessed a 25% increase in television sales during IPL 2019 versus IPL 2018, with a predictable spike in the South, likely due to Chennai Super Kings progressing to the final of the tournament.
Both e-tailers have seen a spike in the sales of large-screen televisions. According to Gupta, 32-inch TV is the top selling among all screen sizes but 55-inch and above screen sizes are growing at the fastest pace. Xiaomi, Samsung, LG, Micromax and Kevin are the top-five television brands on the ecommerce company's platform based on sales, the executive said.
“Customers are displaying a preference for larger screens as a way to truly enjoy the spectacle this World Cup promises to be, so we are seeing them turning to 43-inch TVs in particular,” said Flipkart spokesperson.
People in small towns such as Beed and Sangli in Maharashtra; Ramanagar in Karnataka; Bandia in Uttarakhand, Nimbahera in Rajasthan and Shahdol and Sendhwa in Madhya Pradesh are buying televisions from Amazon, its executive said.
According to an industry expert, the average price range of televisions bought on ecommerce platforms is Rs 20,000-25,000. Online-specific brands which are priced way below Samsung, LG and Sony are also fuelling the sales of televisions, said another analyst.
Ecommerce companies are offering exchange and no-cost EMIs to boost sales of televisions. Amazon has started offering installation at the time of delivery in 10 cities.