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US' BISSELL enters Indian market with Eureka Forbes

Eureka Forbes is also planning to set up a centre of excellence in partnership with BISSELL which will ensure a steady stream of new products in the coming years backed by innovation and consumer insight.

, ET Bureau|
Oct 04, 2018, 02.47 PM IST
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Eureka Forbes is also planning to set up a centre of excellence in partnership with BISSELL which will ensure a steady stream of new products in the coming years backed by innovation and consumer insight.
The premium vacuum cleaner market in India is set for higher action. Within months of the entry of UK's premium brand in the Indian market, US-based BISSELL announced its entry into the market in partnership with market leader Eureka Forbes Ltd.

A press release issued by the companies said through this partnership, the Eureka Forbes-BISSELL aims to exponentially strengthen its foothold in the cleaning category by introducing premium, multi-functional and hybrid cleaning solutions for Indian consumers. The new products will be priced between Rs 8,000 to Rs 20,000 and will be sold across the country.

Eureka Forbes is also planning to set up a centre of excellence in partnership with BISSELL which will ensure a steady stream of new products in the coming years backed by innovation and consumer insight.

Marzin R Shroff, MD & CEO at Eureka Forbes Limited, said the new range has been designed for discerning Indian homes through innovation, to create unique cleaning solutions based on consumer insights and behaviour.

Mark Bissell, chairman and CEO, BISSELL Inc. said this exclusive collaboration with Eureka Forbes will help to make inroads within India and offer premium products and solutions in the cleaning category.

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