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PC Jeweller to have 50 outlets by March 2014

Delhi-based PC Jeweller plans to open around 20 new showrooms in the country by the end of the current financial year. The company also believes that gold price will not go further down.

, ET Bureau|
Last Updated: Apr 20, 2013, 02.14 PM IST
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Delhi-based PC Jeweller plans to open around 20 new showrooms in the country by the end of the current financial year. The company also believes that gold price will not go further down.
Delhi-based PC Jeweller plans to open around 20 new showrooms in the country by the end of the current financial year. The company also believes that gold price will not go further down.
AHMEDABAD: Delhi-based PC Jeweller plans to open around 20 new showrooms in the country by the end of the current financial year. The company also believes that gold price will not go further down.

The company has opened its first showroom in the western region in Ahmedabad. "With this showroom, we have now 33 showrooms in the country and we will open a showroom in Vadodara soon. We have plans to increase the number of total showrooms to 50 by March 2014," said RK Sharma, COO of PC Jeweller.

He added that decrease in the gold price has helped jewellers across the country to increase their sales. "There is good demand for gold in India and China. We believe that gold prices will not go further down from current levels," Mr Sharma said.

The jeweller has come out with a new strategy to attract high-end customers with a special lounge. Diamond jewellery segment contributes 30% in the total turnover and the company wants to increase it further.
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