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Nielsen expects 3% fall for FMCG, but companies disagree

Nielsen expects 3% fall for FMCG, but companies disagree
Nielsen expects 3% fall for FMCG, but companies disagree
Consumer preferences toward affordable products also continued with premium categories fighting back in the third quarter.

Synopsis

Nielsen has lowered its earlier forecast of flat growth due to factors such as accelerating inflation and the first-quarter FY21 economic contraction. It had earlier predicted an expansion of 9-10% before the Covid-led lockdown had begun, which was later scaled down to an expansion of 5-6%, and subsequently to flat growth in July.

New Delhi: Market research firm Nielsen expects India’s fast-moving consumer goods (FMCG) sector to decline 3% in 2020, but companies in the sector considered resilient against economic cycles believe otherwise.Nielsen has lowered its earlier forecast of flat growth due to factors such as accelerating inflation and the first-quarter FY21 economic contraction. It had earlier predicted an expansion of 9-10% before the Covid-led lockdown had begun,
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