Honey brands under scrutiny are ready to escalate advertising with increased, new campaigns on mainstream and social media to allay consumer fears, after Centre for Science and Environment said in a report that these brands are adulterated with sugar syrup.
CSE Director General Sunita Narain emphasised that the investigations had revealed that the honey adulteration business was sophisticated and that it was designed to bypass the purity and quality standards laid down by the Food Safety and Standards Authority of India (FSSAI).
Stating that it has taken note of the CSE investigation on adulteration in honey, FSSAI said it had already made SMR test mandatory as it is "a more focused test to detect adulteration of rice syrup in honey."
On Wednesday, CSE alleged that ten leading Indian brands of honey including Dabur, Patanjali, Baidyanath, Zandu, Hitkari and Apis Himalaya are adulterated with sugar syrup, adding that the brands failed.
Ten leading Indian brands of honey including Dabur, Patanjali, Baidyanath, Zandu, Hitkari and Apis Himalaya are adulterated with sugar syrup, research and advocacy organisation CSE (Centre for Science and Environment) alleged in a report, the findings of which were outright denied by leading brands.
This comes at a time when consumers are proactively seeking healthy and protein rich foods that can easily integrate into their daily routine. The company said there has been acceleration towards boosting of immunity due to Covid and preference towards plant-based protein choices.
Honey brands from Dabur, Emami, Patanjali and Apis have been posting record double digit growth in the June and September quarters, with consumption soaring amid the pandemic since honey is known for its immunity boosting properties.
Led by increase in in-home consumption amid the pandemic which has forced people to stay indoors, Agro Tech Foods’ ready-to-cook business grew 55 per cent by volume and 50 per cent by value in the first six months of the present financial year.
CAMPCO President S R Satishchandra told PTI that a one lakh square feet facility is being built at Kavu in Puttur Taluk of Dakshina Kannada district at a cost of about Rs 25 crore and it is planned to be opened in February.
Wendy’s, with 6,800 restaurants in 30 markets worldwide, followed rival burger chains like McDonald’s Corp. into India, opening its first restaurant in New Delhi in 2015. It plans about 150 physical stores over the next decade, in addition to the cloud kitchen push. Sierra Nevada Restaurants, the chain’s franchise partner, will help with both initiatives.
The Mirra Group of Companies was marketing filter coffee only in Chennai and Coimbatore at present. During this year, it would expand to Karnataka, Hyderabad and Kerala, the managing director of the company Sundar Subramanian told.
"Most of the countries have taken two steps forward and one step back. But the Indian government's approach of slowly opening up the market was well planned and gave us time to plan inventory and people," said Rajeev Varman, CEO, Burger King India.