With the graded easing of the lockdown, India's food regulator has said all claims pertaining to immunity-boosting products such as biscuits, snacks, salt, water and even khakra must conform to regulations.
Sales of immunity-boosting foods have shot up by an estimated 20-40%. Online searches for such products have gone up six-fold, with ayurvedic home remedies, giloy and vitamin C dominating, according to a report by Google.
The Alphonso, the uncrowned king of mangoes, is having a rather rough reign this Indian summer.
Corporate caterers are pivoting business models and expanding into newer categories, following a steep fall in core business over the last two months due to the Covid-19 pandemic.
The fast moving consumer goods industry clocked a decline 34% in April in terms of value compared to the sales in the months of December, January and February, due to the Covid-19 led lockdown. While modern trade saw a value growth of 5%, value growth in the traditional trade channel dropped by 38%.
“1,000 tonnes of Hilsa, which has been imported from Myanmar, are lying at the wholesale markets,” Syed Anawar Maqsood, secretary at West Bengal Fish Importers Association, told ET. “No other state except West Bengal imports hilsa fish from Myanmar.”
MTR Foods, a subsidiary of Norwegian conglomerate Orkla, with revenue of almost ₹900 crore, makes and sells spices, condiments, ready-to-cook breakfast mixes and ready-to-eat meals, beverages and sweets.
As online marketplaces and e-grocers such as Amazon and BigBasket focus primarily on large FMCG brands and push their own private labels, newer and smaller “insurgent” food and beverages brands are having to figure out strategies to beef up flagging sales.
Devyani Foods sells ice-cream under the Creambell franchise. “The company has decided to close one of the smaller facilities at Baddi while strengthening the other larger manufacturing plants. Reports that the ice-cream business is being shutdown are totally false and misleading and vehemently denied,” DFIL said in a statement on Monday.
Sanjay Singal, chief operating officer (dairy and beverages) at ITC said Aashirvaad Svasti’s previous launches have received encouraging response and acceptance from Kolkata consumers.
Having a port based refinery cuts logistics costs for Arjun Refineries, avoiding the first leg of transport from the port to a hinterland refinery completely, and also gives the company access to new markets in Maharashtra, North Karnataka, and Goa.
The demand for processed food category which comprises baking condiments like baking soda, baking powder, cocoa powder have grown 60-70% in the last 40 days compared to same period, said Arvind Mediratta, MD, Metro Cash & Carry India which runs 27 stores in 17 cities.
India’s farmers are desperate for watering holes and street food vendors to start business.
Consumers in West Bengal preferred Kachi Ghani Mustard oil followed by Refined Soybean oil over other variants during the period. Dhara in West Bengal primarily operates in categories like Kachi Ghani Mustard Oil, Refined Sunflower Oil, Refined Soybean Oil and Refined Rice Bran Oil.
The US burger and fries giant has joined other restaurant chains including Jubilant FoodWorks-operated Domino's Pizza, Tata Starbucks and Speciality Restaurants in seeking waivers from landlords and mall owners.
Salt farmers are predicting a shortfall as lockdown has truncated the production cycle.
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