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Demand for packaged ready-to-eat foods gathers steam as Indians crave a break from home food

Demand for packaged ready-to-eat foods gathers steam as Indians crave a break from home food
Demand for packaged ready-to-eat foods gathers steam as Indians crave a break from home food

Synopsis

As consumers crave a break from home food and are yet skeptical of eating out or ordering in, the packaged ready-to-eat segment is witnessing a major boom.

Haresh Karamchandani knows his potatoes, especially the ones that make great French fries — long, oval ones that have less moisture and more starch. Cut them into strips and dunk them in simmering oil and they will turn into crisp, golden-yellow fries. “The regular table potatoes — the ones you buy from vegetable sellers — do not make great fries. They turn black the moment you put them in a fryer, and are never crisp,” says Karamchandani, CEO
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