The Economic Times
English EditionEnglish Editionहिन्दी
| E-Paper
Search
+
    Advertorial

    India’s top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey

    Synopsis

    one Indian brand that has made the cut and distinctly stands out is MuscleBlaze®

    ET Spotlight
    India has been gradually witnessing a lifestyle shift towards healthy living and eating. We ourselves are witnesses to this phenomenon with multiple fitness apps, gym chains, and e-health trackers making an inroad into our lives. An important category which is riding this trend is sports nutrition, which is primarily dominated by protein supplements. Other products here would include weight gainers, protein bars, workout essentials and micronutrient-based supplements.While the industry is in a growth phase closer home, it is much more mature in the western world with several sports nutrition brands enjoying patronage of nearly 2 decades or more. This is also the reason why one would find the Indian market flooded with several foreign players. However, one Indian brand that has made the cut and distinctly stands out is MuscleBlaze®. The brand started operations on 24th August, 2012 and would be completing 8 successful years in the industry owing to their customers’ trust in their virtues of authenticity and innovation.

    A solution to the nutrition industry’s duplicated products

    The search results for the phrase ‘duplicate health supplements’ will help one understand the magnitude of fake supplements problem rampant in the category. Duplicate imported products, adulterated ingredients and no customer redressal points from the brands accentuated the problem.

    MuscleBlaze® was launched to negate the problem of fake supplements. It was the first sports supplement brand in India to introduce a unique authenticity mechanism for customers to check their product’s originality as well as to set up a dedicated customer service team for complaint redressals. Both these concepts are widely accepted and practised in the category in present day.

    1200x800px_02 (2)ET Spotlight
    How MuscleBlaze® is growing and resonating with customers

    For a brand which started to solve a customer problem, solving customer issues has steadily become the DNA of the company. Look closely at what MuscleBlaze® has done in the past 8 years and you will realize how effectively it has listened to their customers’ voice. Be it tailoring a product for Indian body needs or allaying customer doubts by getting the product claims tested by Labdoor (a reputed global supplement testing agency) and CTRI (The clinical trial registry body of India), it was all addressing customer problems. The product being talked about here is Biozyme Whey Protein and Isolate, which are clinically tested to provide 50% higher absorption in Indian bodies and better protein digestion.

    Talking more about this customer innovation mindset, MuscleBlaze® has pioneered several new innovations that ensure the consumer has access to the safest, purest, and most effective supplements. For example, MuscleBlaze® introduced protein test certificates from NABL-certified labs to attest to their protein claims, the Scoop-on-Top mechanism that ensures easy use and proper hygiene by doing away with the need to search for the scoop every time one opens the box for the first time.

    A journey that started off with two products in 2012 and boasts of 50+ products now is no mean feat and the brand believes they owe it all to their customers. It is precisely this reason why all their communication campaigns salute the users and their passion for fitness.


    With 8 years completed, what is the road ahead?

    MuscleBlaze® has always displayed a laser-focus on providing the Indian consumer the best, even for the smallest of their problems. And this is what the brand plans to continue doing in the upcoming years as well. The imminent focus for the brand remains providing its customer base with proven immunity enhancing supplementation in addition to a vegan plant-based supplementation range to garner wider acceptance amongst the mainstream audience.

    Sameer Maheshwari, founder of MuscleBlaze® comments, “With the ongoing global pandemic and the ensuing focus on individual health and nutrition, we feel the category is set for a boom. A lot of our current energy is focused on providing our customers with immunity aiding supplementation as well as ready to consume products which promote healthy nutrition in addition to our existing core set of products. We have come a long way in these 8 years owing to our customer centric mindset and hope to keep on solving and innovating for many more such customer problems in the years to come.”

    To begin your fitness nutrition journey with MuscleBlaze®, click here.
    (This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

    Download The Economic Times News App to get Daily Market Updates & Live Business News.

    1 Comment on this Story

    Sumit46 days ago
    Interesting!
    The Economic Times