Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
The Economic Times

Rooh Afza, India's favourite summer quencher is running out

Ramzan crisis
1/5

Ramzan crisis

The shortage of Rooh Afza in the peak of summer and in the beginning of the holy month of Ramzan has created a flutter on social media. The rose-flavoured drink is synonymous with Iftaar when Muslims break their daylong fast.

Shutterstock.com
Rush to the stores
2/5

Rush to the stores

Two large retailers confirmed short-supply of RoohAfza and said those who are paying cash upfront are getting their supplies first. The brand reaches over 4.5 lakh retailers. The Rs 400-crore brand sees 25% spurt in sales in summer months.

Shutterstock.com
Sharbat shortage
3/5

Sharbat shortage

The firm said it is facing supply constraints of certain herbal ingredients owing to unforeseen 'shortage'. Hamdard Labs hopes to fix the demand supply gap within a week.

Shutterstock.com
Summer rumour
4/5

Summer rumour

There is speculation that a rift has broken out between Abdul Majeed, great-grandson of Hamdard founder Hakeem Hafiz Abdul Majeed, and Abdul Majeed’s cousin Hammad Ahmed, over control of the company. It is learnt that Ahmed has filed a case against Majeed, and speculation is that the legal dispute has led to the stalling of production of Rooh Afza, that controls nearly half of the Rs 1,000-crore powdered and syrup drinks market.

"The speculation about any rift is completely baseless. These are rumours," Mansoor Ali, chief sales and marketing officer at Hamdard, said.

Shutterstock.com
Family feud kills the chills
5/5

Family feud kills the chills

"There is a short supply since over four months now due to family feud. Production was stopped in November last year and resumed in mid-April," said an executive on condition of anonymity. Hamdard also owns medicine brands such as Safi, Cinkara, Masturin and Joshin

Shutterstock.com
X
User

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service