Rooh Afza, India's favourite summer quencher is running out
The shortage of Rooh Afza in the peak of summer and in the beginning of the holy month of Ramzan has created a flutter on social media. The rose-flavoured drink is synonymous with Iftaar when Muslims break their daylong fast.
Rush to the stores
Two large retailers confirmed short-supply of RoohAfza and said those who are paying cash upfront are getting their supplies first. The brand reaches over 4.5 lakh retailers. The Rs 400-crore brand sees 25% spurt in sales in summer months.
The firm said it is facing supply constraints of certain herbal ingredients owing to unforeseen 'shortage'. Hamdard Labs hopes to fix the demand supply gap within a week.
There is speculation that a rift has broken out between Abdul Majeed, great-grandson of Hamdard founder Hakeem Hafiz Abdul Majeed, and Abdul Majeed’s cousin Hammad Ahmed, over control of the company. It is learnt that Ahmed has filed a case against Majeed, and speculation is that the legal dispute has led to the stalling of production of Rooh Afza, that controls nearly half of the Rs 1,000-crore powdered and syrup drinks market.
"The speculation about any rift is completely baseless. These are rumours," Mansoor Ali, chief sales and marketing officer at Hamdard, said.
Family feud kills the chills
"There is a short supply since over four months now due to family feud. Production was stopped in November last year and resumed in mid-April," said an executive on condition of anonymity. Hamdard also owns medicine brands such as Safi, Cinkara, Masturin and Joshin