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Pilot shopping festival planned in FY21: Irani

Textiles minister Smriti Zubin Irani said that a pilot shopping festival at Bengaluru is proposed to be organized in 2020-21. She also said that in order to promote e-marketing of handloom products, a policy frame work was designed and under which any willing e-commerce platform with good track record can participate.

, ET Bureau|
Last Updated: Mar 19, 2020, 06.42 PM IST
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New Delhi: Textiles minister Smriti Zubin Irani on Thursday said that a pilot shopping festival at Bengaluru is proposed to be organized in 2020-21, which will subsequently be organized in other cities focusing on various sectors including gems & jewellery, textiles, handicrafts, and Yoga and Ayurvedic products

“In addition to above focus sectors, the products to be showcased will include tribal products/handicrafts, products from Jammu & Kashmir, North East States and other Hill States,” Irani told the Rajya Sabha in a written reply.

In a separate reply, she said that in order to promote e-marketing of handloom products, a policy frame work was designed and under which any willing e-commerce platform with good track record can participate in online marketing of handloom products.

Accordingly, 23 e-commerce entities have been engaged for on-line marketing of handloom products. A total sales of Rs 80.76 crore has been reported through the online portal, Irani said.

To a question on the Central Cottage Industries Corporation of India, the minister said that reduced sales, closure of three showrooms of the company in Mumbai due to steep increase in showroom rentals on account of implementation of The Maharashtra Rent Control Act, 1999 and resulting excess manpower were the primary reasons for the corporation incurring losses in 2017-18 and 2018-19. In 2016-17, the corporation’s profit was Rs 13.87 lakh but it posed losses of Rs 9.49 crore in 2017-18 and Rs 5.45 crore in 2018-19.
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