The proposal of Ministry of Commerce to restrict the purchase of tax-free alcohol to one bottle at duty-free shops will disappoint many consumers. The price disparity between the domestic market and airport duty free in India is among the highest in the world. This, in turn, makes it attractive for Indians to buy booze at the airport.
The world consumed ten percent more alcohol per adult in 2017 than in 1990, due in large part to heavier and more widespread drinking in China and India, researchers said Wednesday.On current trends, global consumption per capita will rise another 17 percent over the next decade, they reported in The Lancet.
The luxury spirits festival, the first organised by a local importer, is the latest manifestation of India’s growing mania for the top shelf (despite longstanding official measures to curb drinking). Pernod reported 24 per cent growth in India last quarter, with its imported Scotch brands leading the way. Rival Diageo reported 12 per cent revenue growth, largely driven by such prestige brands as Johnnie Walker whisky. India’s growing thirst for high end liquor goes well beyond the Mumbai glitterati. Diageo says even tipplers of the local moonshine are skipping mid-tier foreign alcohol and jumping right into premium spirits.
Richard Harvey, a drinks expert at Bonhams said "The buyer is from the Far East where there has been an enormous interest in whisky." "Whisky bars are opening up in the Far East everywhere, so there is a huge interest," he said.
Kentucky distiller Beam Suntory, maker of iconic bourbon whiskey brand Jim Beam paid over Rs 10 crore bribe to officials of the military’s Canteen Stores Department (CSD) between 2006 and 2012 to promote its popular whiskey brands. Now the company has agreed to pay a fine of $8 million after US Securities and Exchange Commission found out the improper payments.
A limited US edition of the whisky will have a striding woman on the label and carry the name Jane Walker. Brand owner Diageo is hoping the move widens the appeal of the product while celebrating women, said Stephanie Jacoby, VP of Johnnie Walker. "Scotch as a category is seen as particularly intimidating by women," Jacoby said in an interview. "It's a really exciting opportunity to invite women into the brand."
Vodka is traditionally made from potatoes or fermented cereal grains. Some brands also make it from other substances like fruit or sugar. One of the most used and loved alcoholic drink, vodka is either consumed neat or as cocktails like Martini, Bloody Mary and Cosmopolitan.
Indian liquor continues to dominate the top 100 spirits brands worldwide in 2016 despite the overall slowdown and increasing prohibition. Three local whisky brands figure within the top 10 with Officer’s Choice continuing to be the second largest spirits brand in the world, according to a July International Wine and Spirits Research (IWSR) report. Let's have a look at the Top 10 liquor brands in the world
Bira 91's founder Ankur Jain returned to India in 2007 after running a healthcare startup in New York. He initially started importing a few beers to get a to hold in the sector, having had no prior experience in the liquor business. "By 2014, I realised it was time for us to introduce a brand that resonated with the young urban population of India with key focus areas being taste, flavour and quality," Jain said.