"As part of our endeavour to promote hygiene and safe health practices in the country, we will leverage our group businesses’ retail distribution & community network to offer consumers access to a world-class product, " said JSW Paints' managing director, Parth Jindal.
"In accordance with the guidelines issued by the Ministry of Home Affairs and various state government authorities, the company has partially resumed operations at some of its manufacturing locations, warehouses, and offices wherein lockdown restrictions have been eased," Asian Paints said in a regulatory filing.
The ingredients of Indian yellow were a mystery until the secret was revealed in the 19th century. It was prepared from the urine of cows fed only mango leaves and made exclusively in the village of Mirzapur, the yellow pigment was refined by heating the liquid and pressing it into round balls.
The sanitiser is being manufactured at Asian Paints’ plant in Ankleshwar, Gujarat and the company has obtained all necessary permissions from authorities. Other brands which started making hand sanitisers after the Covid-19 pandemic spread to India include Dabur, Emami, Patanjali, Nivea India, and Raymond Consumer Care, among several others.
Berger said it has decided against any involuntary furloughs or organisational restructuring that may lead to downsizing of headcount and consequent loss of livelihood during the time of widespread uncertainty. It stated that there will be no impact of the crisis on new recruitment offers.
"The Commission is of the view that evidence provided by JSW Paints is prima-facie sufficient to indicate that Asian Paints has denied access to the distribution channels in the relevant market to JSW Paints by threatening and coercing such dealers through various means," the fair trade regulator said.