The company said it will replicate the recycling manufacturing line across the country.The exercise, it called “Born Again”, will deliver recycled packaging material to the FMCG industry, and is vertically integrated with the plastic waste collection ecosystem, the company said in a statement.
Several sectors including fast-moving consumer goods (FMCG), pharmaceutical, packaged food among others are expected benefited due to this. Under the laws, in normal circumstances, relabelling or putting stickers on earlier dates are not permitted.
However, manufacturers of packaged commodities will have to stamp or put stickers declaring details of the correct month and year of manufacturing and packing on the pre-packaged products, said an order issued by the Consumer Affairs Ministry.
The packaging supply chain is at a standstill as India has halted imports from China — a major hub for plastics — and as local manufacturers struggle with permissions to operate under a lockdown, various executives told.
Hindalco Industries is betting big on the packaging and transport containers segment. The move is due to the low per capita use of aluminium in the country which is at 2.6 kg now and being the largest producer of the metal, it gives an added advantage to the AV Birla flagship. The domestic packaging industry is a USD 35 billion and is growing at around 25 percent annually.