Many Bollywood producers and studios consider 2020 a washout as the film industry has come to a standstill amid disrupted production schedules, mounting costs and continued delays in theatre exhibition, even as they formulate safety protocols to restart shooting.
The report, ‘Back to the Theatre’, suggests that 82% of cinema-going audiences are missing going to the theatres a lot during the lockdown and a dominant section of audience believe that they will go back to the theatres within 2-3 weeks of them re-opening.
“It is sad the industry has been overlooked by the government. We have sent numerous correspondences to the PM and I&B ministry for providing aid to hundreds of workers and technicians associated with the industry, who though are categorised as daily wage earners, have not received any help from the government,” film body wrote to FM.
The company said it has started using technology solutions across its key functions through remote production of content over mobile and professional cameras to support broadcast, digital and social platforms. All the content has been shot at the homes of the respective celebrities using mobile phones.
Sector experts believe that because of potential threat of contracting with the Coronavirus, people may avoid group engagement activities such as watching films in theatre for a long time. Considering this fact, producers are releasing films slated to be released in theatres on streaming platforms.
On Thursday, when it was announced that Amitabh Bachchan – Ayushmann Khurrana starrer ‘Gulabo Sitabo’ will be aired directly on Prime Video, Inox said that the company will be constrained to examine its options, and reserves all rights, including taking retributive measures, in dealing with such ‘fair-weather friends’.
The global deal with aawaz.com will allow Spotify users access to 48 different audio originals, podcasts and audio shows from the Hindi repertoire of aawaz amounting to 700 episodes and a total of 100 hours across genres including comedy, stories, horror, spiritual, lifestyle, and entertainment.
Executives across broadcasting companies as well as production houses have confirmed to ET that commercial teams of TV channels have initiated informal discussions with producers, asking them to reduce the cost by 20-40%.
The multi-year deal will see Baseline managing all the commercial interests of Garg. Born in Meerut, UP, Garg made his first-class debut against Goa in 2018 where he went on to score an unbeaten 117. He recently led the Under-19 Indian team at the World Cup in South Africa where they finished runners-up.
Sharma will be based out of the Gurugam office, and will lead the company’s global digital ad monetisation efforts across platforms. She will be responsible for driving adoption of JioSaavn’s advertising solutions for brands, while overseeing agency and client relationships.
What is even more worrying is uncertainty. Even when the lockdown is lifted, social-distancing measures will remain the norm and that will mean no live events for a some more time, say comedy circuit insiders. They expect the dry spell to continue for the next 6-8 months, at least.