A comparative analysis of impact of Covid-19 on consumer sentiments in 15 countries reveals that Indians are more concerned about their physical well-being, health of their family members, making upcoming payments and as a result are delaying large purchases.
In this episode, Deepali Naair, CMO - India and South Asia, shares how IBM's full stack of remote working solutions helped them to be back on its feet during the lockdown. Terming the current business scenario as a 'six feet economy', Deepali laid out the importance of communicating and adapting conversations according to the phase of engagement. Stressing how digital has become even more important, she stressed on relooking at content, piloting innovative approaches and leveraging the personal brand of leaders to put out messages and give authentic and honest tone to their communication.
The request is part of PHD Chamber of Commerce & Industry’s research report presented to minister of information and broadcasting Prakash Javadekar. As per PHDCCI, the economic slowdown, made worse by the Covid-19 pandemic, is set to pull down the Indian media and entertainment (M&E) industry’s revenues by 16%, or Rs 25,000 crore this fiscal.
Media has been one of the most adversely affected sectors due to the COVID-19 pandemic with a significant decline in advertisement revenues, a research report of the PHD Chamber of Commerce and Industry said on Saturday.
In April alone, the revenue of the entire industry had shrunk to Rs 34 crore, from Rs 198 crore in April 2019. Compared to a profit before tax of Rs 18 crore in April 2019, the industry as a whole suffered a loss (before tax) of Rs 104 crore.
The local cable operators (LCOs) in Maharashtra have sought a complete waiver of or a steep discount on general entertainment and sports pay channel fee as there's no broadcast of fresh content for the last two months.
In the first BFSI special, ET catalyse virtual speaks to Shefali Khalsa, Head - Brand, Marketing & Online Sales, SBI General Insurance; Abhishek Gupta, CMO, Edelweiss Tokio and Prabhakar Tiwari, CMO, Angel Broking, to understand how the sector is adapting to the evolving covid challenge, and gearing up for digital sales and operations as a result.
Single screens and multiplexes had since mid-March stopped screening in the wake of the COVID-19 pandemic. More than 9,000 single screens and multiplexes might go out of business, and employees could lose jobs, if the trend continues, the association said in its letter.
The industry would take a hit of around 18 per cent in revenue from advertisement that accounts for nearly 45 per cent of total income, while the subscription earning that contributes 55 per cent will be relatively resilient with a likely decline of 14 per cent, Crisil said in a report.
The very survival of small television networks and free-to-air (FTA) channels is at stake after the advertising slump due to Covid-19 pandemic delivered a crippling blow to their cashflows, and with costs mounting every day, the liquidity crunch has now begun hindering their day-to-day operations.